Comparatives (better, faster, more interesting) compare two things. Superlatives (best, fastest, most interesting) single out one from a group of three or more. Most errors in this area come from marking the comparison twice, or from mixing up which form a given word actually takes.
English marks a comparison one of two ways: adding "-er"/"-est," or adding "more"/"most" before the word — never both at once.
"Better" and "best" are already comparative and superlative forms of "good" — adding "more" or "most" in front doubles up a job the word is already doing.
A common but often-overlooked distinction: use the comparative for exactly two things, the superlative for three or more.
This one is frequently ignored even by fluent writers, and in casual writing it rarely causes real confusion — but it's the technically correct rule and matters more in formal or precise writing.
A comparison needs both things being compared to actually be clear, even if the second one is implied by context.
This is especially worth checking in marketing and sales copy, where "faster," "better," "more reliable" often get used without ever stating the comparison point — which can also raise regulatory red flags in some industries, not just clarity ones.
Check your comparisons →